Special consideration went into developing a fresh look that maintained brand styles. I developed the UI, frontend, admin dashboard (backend), database structure, and system email functionality.
The user experience needed to be more than just well-designed and fast-loading; it needed to be engaging, enjoyable, and on par with the company’s brand. More than this, I wanted to bring a valuable experience to backend admin users; each feature was thoughtfully developed keeping in mind the business benefits it would bring. For example, incoming quote requests generated on the site are automatically turned into leads, giving admin users the ability to track follow-ups, make insightful notes, and send professional, customized marketing emails right from the dashboard.